Work

Marketing's Third Paradigm: Guanxi

Year: 1994

Type: article

Source: London Business School Review

DOI: 10.1111/j.1467-8616.1994.tb00084.x

Author: Tim Ambler

Institution: London Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040427458

FWCI: 2.842

Cites:

Cited by: 126

Related to: 10