Work

A Name to Compare With A Discussion of the Naming of New Brands

Year: 1977

Type: article

Source: European Journal of Marketing

DOI: 10.1108/eum0000000005020

Author: Leslie Collins

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040447948

FWCI:

Cites: 6

Cited by: 54

Related to: 10