Work

Scoring Points: How Tesco is Winning Customer Loyalty

Year: 2003

Type: book-review

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.dbm.3240219

Author: Merlin Stone

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2040745949

Cites:

Cited by: 55

Related to: 10