Work

A Study of Information Search Behavior During the Categorization of New Products

Year: 1992

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/209273

Authors: Julie L. Ozanne, Merrie Brucks, Dhruv Grewal

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040772791

FWCI: 13.86

Cites: 29

Cited by: 264

Related to: 10