Work

The influence of book advertising on sales in the German fiction book market

Year: 2013

Type: article

Source: Journal of Cultural Economics

DOI: 10.1007/s10824-013-9203-0

Authors: Edlira Shehu, Tim Prostka, Christina Schmidt-Stölting, Michel Clement, Eva Blömeke

Institution: Universität Hamburg

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040828533

FWCI: 5.943

Cites: 76

Cited by: 27

Related to: 10