Work

Industrial product concept testing

Year: 1981

Type: article

Source: Industrial Marketing Management

DOI: 10.1016/0019-8501(81)90011-0

Authors: Franklin Acito, Thomas P. Hustad

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Industry, innovation and infrastructure

Open Access status: closed

OpenAlex ID: W2040909498

FWCI: 1.952

Cites: 5

Cited by: 35

Related to: 10