Work

Assessing the performance of direct marketing scoring models

Year: 2001

Type: article

Source: Journal of Interactive Marketing

DOI: 10.1002/1520-6653(200124)15:1<49::aid-dir1003>3.0.co;2-f

Author: Edward C. Malthouse

Institution: Northwestern University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040933675

FWCI: 14.21

Cites: 21

Cited by: 49

Related to: 10