Work

Antecedents and Consequences of Attitude Toward the Ad: A Meta-Analysis

Year: 1992

Type: article

Study designs: Systematic Review, Meta-Analysis

Source: Journal of Consumer Research

DOI: 10.1086/209284

Authors: Steven P. Brown, Douglas M. Stayman

Institution: University of Georgia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040945568

FWCI: 38.1

Cites: 70

Cited by: 1,006

Related to: 10