Work

Prioritising investments in marketing activities to improve business performance

Year: 2013

Type: article

Source: Total Quality Management & Business Excellence

DOI: 10.1080/14783363.2013.799329

Authors: Anne Martensen, Jan Mouritsen

Institution: Copenhagen Business School

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2040952981

FWCI: 3.962

Cites: 48

Cited by: 10

Related to: 10