Work

Interaction effects of media and message on perceived complexity, risk and trust of innovative products

Year: 2012

Type: article

Study design: Observational Study

Source: European Management Journal

DOI: 10.1016/j.emj.2012.07.005

Authors: Francisco-Jose Molina-Castillo, Carolina Lopez-Nicolas, Pedro Soto-Acosta

Institution: Universidad de Murcia

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Fundación Cajamurcia

OpenAlex ID: W2040976820

FWCI: 7.297

Cites: 77

Cited by: 24

Related to: 10