Work

Monitoring and backtesting churn models

Year: 2010

Type: article

Source: Expert Systems with Applications

DOI: 10.1016/j.eswa.2010.07.091

Authors: Elen Lima, Christophe Mues, Bart Baesens

Institution: University of Southampton

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2041082016

FWCI: 0.95

Cites: 29

Cited by: 16

Related to: 10