Work

The organic view of the brand: A brand value co-creation model

Year: 2013

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2013.8

Authors: Oriol Iglesias, Nicholas Ind, Manuel Alfaro

Institutions: Esade, Universitat Ramon Llull

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2041320175

FWCI: 28.73

Cites: 81

Cited by: 233

Related to: 10