Work

A Stakeholder-Unifying, Cocreation Philosophy for Marketing

Year: 2011

Type: article

Source: Journal of Macromarketing

DOI: 10.1177/0276146710397369

Authors: Robert F. Lusch, Frederick E. Webster

Institution: University of Arizona

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2041344184

FWCI: 33.37

Cites: 35

Cited by: 229

Related to: 10