Work

Memory and Evaluation Effects in Competitive Advertising Environments

Year: 1991

Type: article

Source: Journal of Consumer Research

DOI: 10.1086/208571

Author: Kevin Lane Keller

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2041435580

FWCI: 10.56

Cites: 27

Cited by: 189

Related to: 10