Work

Exploring consumer confusion in the watch market

Year: 1997

Type: article

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634509710185270

Authors: Vincent‐Wayne Mitchell, Vassilios Papavassiliou

Institution: University of Manchester

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2041471293

FWCI: 1.158

Cites: 9

Cited by: 76

Related to: 10