Work

The effect of product placement on persuasion for mobile phone games

Year: 2014

Type: article

Source: International Journal of Advertising

DOI: 10.2501/ija-33-1-037-060

Author: Hui-Fei Lin

Institution: National Yang Ming Chiao Tung University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funders: National Science Council, National Chiao Tung University

OpenAlex ID: W2041476978

FWCI: 12.8

Cites: 5

Cited by: 35

Related to: 10