Work

Measuring risk and returns in the customer portfolio

Year: 2002

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/palgrave.jdm.3240003

Author: L Ryals

Institution: Cranfield University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2041659482

FWCI: 4.352

Cites: 17

Cited by: 48

Related to: 10