Work

Factors that Influence Green Purchase Behaviour among Young Consumers

Year: 2014

Type: article

Abstract: The worsening environmental issues have called for more thoroughgoing technological, institutional and social transformations taking place in the world. Green industry is seen as one of them. Investments and research development in green technology and green products are remedial actions to reduce environmental deterioration. The objective of this paper is to examine the factors that influence green purchase behavior among young consumers. A total sample of 204 green product users was collected through self-administrative questionnaires in Melaka, Malaysia. The results show that environmental concern, social influence and government and industry role are three independent variables that have relationship with green purchase behavior among consumers.

Source: Advanced materials research

DOI: 10.4028/www.scientific.net/amr.1051.1035

Authors: Seng Huat Tan, Sook Fern Yeo, Mei Ling Goh, Sin Woon Chong, Chew Sze Cheah

Institution: Multimedia University

Language: English

Topic: Environmental Sustainability in Business

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Responsible consumption and production

Open Access status: hybrid

OpenAlex ID: W2041800380

FWCI: 0.792

Cites: 16

Cited by: 6

Related to: 10