Work

Learning from the ad or relying on related attitudes: The moderating role of involvement

Year: 1992

Type: article

Source: Journal of Business Research

DOI: 10.1016/0148-2963(92)90006-w

Authors: David Mazursky, Yaacov Schul

Institution: Hebrew University of Jerusalem

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2041938726

FWCI:

Cites: 26

Cited by: 28

Related to: 10