Work

Consumer creations of product meaning in the context of African-style clothing

Year: 2007

Type: article

Source: Journal of the Academy of Marketing Science

DOI: 10.1007/s11747-007-0057-x

Author: Benét DeBerry-Spence

Institution: University of Illinois Chicago

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2041957915

FWCI: 5.903

Cites: 100

Cited by: 34

Related to: 10