Work

Operationalisierung des Imagetransfers

Year: 1999

Type: book-chapter

Source: Gabler Verlag eBooks

DOI: 10.1007/978-3-322-84425-5_5

Authors: Heribert Meffert, Gerrit Heinemann

Institution: University of Münster

Language: German

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W204240231

FWCI: 6.694

Cites: 4

Cited by: 11

Related to: 10