Work

Positioning and Pricing a Product Line

Year: 1988

Type: article

Source: Marketing Science

DOI: 10.1287/mksc.7.2.107

Authors: Gregory Dobson, Shlomo Kalish

Institution: University of Rochester

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042462687

FWCI: 11.56

Cites: 26

Cited by: 274

Related to: 10