Work

Positive and negative cross‐channel shopping behaviour

Year: 2012

Type: article

Study design: Observational Study

Source: Marketing Intelligence & Planning

DOI: 10.1108/02634501211193930

Author: Niall Piercy

Institution: University of Bath

Language: English

Topic: Consumer Retail Behavior Studies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042468985

FWCI: 10.02

Cites: 100

Cited by: 47

Related to: 10