Work

Misplaced marketing

Year: 2001

Type: article

Source: Journal of Consumer Marketing

DOI: 10.1108/eum0000000006153

Author: Joyce M. Wolburg

Institution: Marquette University

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042505367

FWCI: 2.344

Cites: 4

Cited by: 21

Related to: 10