Work

Brand relations and life course: Why old consumers love their brands

Year: 2013

Type: article

Study design: Observational Study

Source: Journal of Marketing Analytics

DOI: 10.1057/jma.2013.5

Author: Dirk Sikkel

Institution: Radboud University Medical Center

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2042523976

FWCI: 2.971

Cites: 44

Cited by: 16

Related to: 10