Work

Inequality in the utility of customer data: Implications for data management and usage

Year: 2010

Type: article

Source: Journal of Database Marketing & Customer Strategy Management

DOI: 10.1057/dbm.2010.1

Authors: Adir Even, G Shankaranarayanan, Paul D Berger

Institutions: Ben-Gurion University of the Negev, Bentley University

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

SDG: Reduced inequalities

Open Access status: bronze

OpenAlex ID: W2042659342

FWCI: 5.701

Cites: 28

Cited by: 12

Related to: 10