Work

Luxury brand marketing – The experience is everything!

Year: 2009

Type: article

Source: Journal of Brand Management

DOI: 10.1057/bm.2008.48

Authors: Glyn Atwal, Alistair Williams

Institution: École Supérieure de Commerce de Rennes

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042867215

FWCI: 46.66

Cites: 29

Cited by: 568

Related to: 10