Work

The impact of private label brands on customer loyalty and product category profitability

Year: 2011

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421111107996

Authors: Michael S. Pepe, Russell Abratt, Paul Dion

Institutions: Siena College, University of the Witwatersrand, Nova Southeastern University, Susquehanna University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2042969934

FWCI: 8.349

Cites: 41

Cited by: 63

Related to: 10