Work

Applying latent trait analysis in the evaluation of prospects for cross-selling of financial services

Year: 1991

Type: article

Source: International Journal of Research in Marketing

DOI: 10.1016/0167-8116(91)90030-b

Authors: Wagner A. Kamakura, Sridhar N. Ramaswami, Rajendra K. Srivastava

Institutions: Vanderbilt University, Rice University, Iowa State University, Singapore Management University, The University of Texas at Austin

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: green

OpenAlex ID: W2042995682

FWCI: 1.296

Cites: 17

Cited by: 249

Related to: 10