Work

Do We Really Know how Consumers Evaluate Brand Extensions? Empirical Generalizations Based on Secondary Analysis of Eight Studies

Year: 2001

Type: article

Source: Journal of Marketing Research

DOI: 10.1509/jmkr.38.4.494.18901

Authors: Paul A. Bottomley, Stephen J.S. Holden

Institutions: Cardiff University, Bond University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043288801

FWCI: 15

Cites: 33

Cited by: 385

Related to: 10