Work

Is loyalty driving growth for the brand in front? A two-purchase analysis of car category dynamics in Thailand

Year: 2010

Type: article

Source: Journal of Strategic Marketing

DOI: 10.1080/0965254x.2010.529156

Authors: Dag Bennett, Charles Graham

Institution: London South Bank University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043595087

FWCI: 1.9

Cites: 33

Cited by: 18

Related to: 10