Work

The framing effect of coupon value for new products: an empirical study in China

Year: 2012

Type: article

Source: The International Review of Retail Distribution and Consumer Research

DOI: 10.1080/09593969.2011.652643

Authors: Zhe Zhang, Bin Han

Institution: Fudan University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

Funder: Max-Planck-Gesellschaft

OpenAlex ID: W2043604244

FWCI: 3.648

Cites: 43

Cited by: 11

Related to: 10