Work

‘America’ in Indian Advertising: Change and Impact

Year: 2014

Type: article

Source: Comparative American Studies An International Journal

DOI: 10.1179/1477570014z.00000000069

Authors: Tej K. Bhatia, Mukesh Bhargava

Institutions: Syracuse University, Oakland University

Language: English

Topic: American History and Culture

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043618221

FWCI:

Cites: 25

Cited by: 1

Related to: 10