Work

Estimating marketing persistence on sales of consumer durables in China

Year: 2002

Type: article

Source: Journal of Business Research

DOI: 10.1016/s0148-2963(00)00156-9

Authors: Ming Ouyang, Dongsheng Zhou, Nan Zhou

Institution: City University of Hong Kong

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043636039

FWCI: 4.438

Cites: 34

Cited by: 29

Related to: 10