Work

An Examination of Selected Marketing Mix Elements and Brand Relationship Quality in Transition Economies: Evidence From Vietnam

Year: 2011

Type: article

Study design: Observational Study

Source: Journal of Relationship Marketing

DOI: 10.1080/15332667.2011.549018

Authors: Tho D. Nguyen, Trang T. M. Nguyen

Institutions: Vietnam National University Ho Chi Minh City, University of Economics Ho Chi Minh City, Western Sydney University

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043662799

FWCI:

Cites: 26

Cited by: 18

Related to: 10