Work

Consumer Behavior Knowledge for Effective Sports and Event Marketing

Year: 2011

Type: book-review

Source: European Sport Management Quarterly

DOI: 10.1080/16184742.2011.578144

Author: Christian Alfs

Institution: Johannes Gutenberg University Mainz

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043676918

Cites: 1

Cited by: 19

Related to: 10