Work

Impact of service co-creation on performance of firms: the mediating role of market oriented strategies

Year: 2013

Type: article

Source: International Journal of Services and Operations Management

DOI: 10.1504/ijsom.2013.054885

Authors: Rajeev Verma, N.A. Rajagopal, Pável Reyes Mercado

Institutions: Indian Institute of Management Indore, Tecnológico de Monterrey

Language: English

Topic: Service and Product Innovation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043701763

FWCI: 4.953

Cites:

Cited by: 20

Related to: 10