Structural effects of cognitive and affective reponses to web advertisements, website and brand attitudes, and purchase intentions: The case of casual-dining restaurants
Year: 2011
Type: article
Study design: Observational Study
Authors: Johye Hwang, Yoo-Shik Yoon, No-Hyeun Park
Institutions: Kyung Hee University, Sejong University
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2043894656