The Social Exchange of Viral Ads: Referral and Coreferral of Ads Among College Students
Year: 2014
Type: article
Authors: Jameson L. Hayes, Karen Whitehill King
Institutions: University of South Florida, University of Georgia
Language: English
Subfield: Sociology and Political Science
Field: Social Sciences
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2043922618