Work

The Efficacy of the Use of Implicature and Actor Portrayal Labels by Non-Profits in Anti-Smoking Print Advertisements

Year: 2008

Type: article

Source: Journal of Current Issues & Research in Advertising

DOI: 10.1080/10641734.2008.10505248

Authors: Kevin J. Shanahan, Christopher D. Hopkins, Les Carlson

Institutions: New Mexico State University, Mississippi State University, Clemson University, University of Nebraska–Lincoln

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2043939727

FWCI: 1.089

Cites: 72

Cited by: 11

Related to: 10