Work

The mere association effect and brand evaluations

Year: 2010

Type: article

Source: Journal of Consumer Psychology

DOI: 10.1016/j.jcps.2010.09.005

Authors: Claudiu V. Dimofte, Richard F. Yalch

Institutions: Georgetown University, University of Washington

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044053147

FWCI: 8.551

Cites: 43

Cited by: 60

Related to: 10