Work

The Price Is Right...or is it? Demographic and category effects on consumer price knowledge

Year: 1998

Type: article

Study design: Observational Study

Source: Journal of Product & Brand Management

DOI: 10.1108/10610429810222886

Author: Hooman Estelami

Institution: Fordham University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044097973

FWCI: 4.792

Cites: 39

Cited by: 63

Related to: 10