Life events and brand preference changes
Year: 2003
Type: article
Source: Journal of Consumer Behaviour
DOI: 10.1002/cb.128
Authors: Anil Mathur, George P. Moschis, Euehun Lee
Institutions: Hofstra University, Georgia State University
Language: English
Subfield: Marketing
Domain: Social Sciences
Open Access status: closed
OpenAlex ID: W2044327917