Work

Conscientious Brands Editorial

Year: 2011

Type: editorial

Source: Journal of Brand Management

DOI: 10.1057/bm.2011.16

Authors: Nicholas Ind, Ian Ryder

Institution: BCS — The Chartered Institute for IT

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: bronze

OpenAlex ID: W2044418451

Cites: 10

Cited by: 19

Related to: 3