Work

Consumer Eye Movement Patterns on Yellow Pages Advertising

Year: 1997

Type: article

Source: Journal of Advertising

DOI: 10.1080/00913367.1997.10673518

Author: Gerald L. Lohse

Institution: University of Pennsylvania

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044455975

FWCI: 10.28

Cites: 26

Cited by: 390

Related to: 10