Work

Marketing and Exchange

Year: 1987

Type: article

Source: Journal of Marketing

DOI: 10.1177/002224298705100402

Authors: Franklin S. Houston, Jule B. Gassenheimer

Institution: University of Alabama

Language: English

Topic: Customer Service Quality and Loyalty

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044602170

FWCI: 14.18

Cites: 41

Cited by: 538

Related to: 9