Work

Porter's generic strategies as applied toward e‐tailers post‐Leegin

Year: 2010

Type: article

Source: Journal of Product & Brand Management

DOI: 10.1108/10610421011059621

Authors: Marianne K. Collins, Brian Winrow

Institution: Winona State University

Language: English

Topic: Consumer Market Behavior and Pricing

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044608940

FWCI:

Cites: 15

Cited by: 9

Related to: 10