Work

The Impact of Corporate Credibility and Celebrity Credibility on Consumer Reaction to Advertisements and Brands

Year: 2000

Type: article

Study design: Observational Study

Source: Journal of Advertising

DOI: 10.1080/00913367.2000.10673616

Authors: Ronald E. Goldsmith, Barbara A. Lafferty, Stephen J. Newell

Language: English

Topic: Marketing and Advertising Strategies

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044640583

FWCI: 16.2

Cites: 60

Cited by: 1,301

Related to: 10