Work

Measuring customer value: Gaining the strategic advantage

Year: 1996

Type: article

Source: Organizational Dynamics

DOI: 10.1016/s0090-2616(96)90006-6

Authors: Howard E. Butz, Leonard D. Goodstein

Language: English

Topic: Customer churn and segmentation

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W2044642361

FWCI: 12

Cites: 3

Cited by: 504

Related to: 10