Work

Brand Recall and Recognition: A Comparison of Television and Sport Video Games as Presentation Modes

Year: 2008

Type: article

Source: Sport Marketing Quarterly

DOI: 10.1177/106169340801700403

Authors: Patrick Walsh, Yongjae Kim, Stephen D. Ross

Institutions: University of Miami, University of Minnesota

Language: English

Topic: Consumer Behavior in Brand Consumption and Identification

Subfield: Marketing

Field: Business, Management and Accounting

Domain: Social Sciences

Open Access status: closed

OpenAlex ID: W20446826

FWCI: 10.89

Cites: 29

Cited by: 76

Related to: 10